About Us

First Financial are a new name in Financial Services, but we’re not newcomers. Previously we were part of global firm Crowe Horwath, yet we deliberately chose to separate and become a smaller, boutique firm. This restructure enables the relationships we cultivate with our clients to be a purer form of engagement. This client-first approach underpins our whole reason for being. Our autonomy allows us to respond to industry changes faster, providing strategic led feedback to clients in a more direct way. We work faster, work smarter and work harder — all for you.

We see the adviser client relationship as a long term, whole-of-life collaboration. As your needs and wants change, so too does our advice.

We’re still in the same Melbourne CBD location, and have retained over sixty staff with a long history of experience in the industry.

We offer advice and guidance on the following:
Financial Planning
Lending and Finance
Self-managed superannuation
Risk and Insurance